Customer Database Reactivation
In most instances, there is a higher probability of selling your services to an existing customer than to a new client prospect. But, what many companies fail to do is successfully pursue repeat business from inactive clients.
Reactivating these past customers can lead to renewed interest in your business. However, bringing these past clients back on board can be a challenge.
Lightning Local can assist with recalling dead leads or rekindling relationships with inactive customers. We have experience in running campaigns to successfully contact inactive customers, attract renewed interest in your business, and deliver these forgotten clients to your doorstep.
All you need to do is open the door and convince them to proceed with a call to action. As an added bonus, Lightning Local can offer consultative services to assist your business with closing the deal if needed.
Developing A Perfect Client Avatar
Going to a fitness convention and setting up a table to sell cupcakes and soda will probably not result in a profitable experience. Although this is an extreme example, it highlights the importance of knowing your clients needs, desires, and ultimate goals before attempting to sell them a product or service.
Many businesses overlook the value of getting to know your clients to address their issues and be better equipped to offer them an impactful solution.
Lightning Local offers a creative service that allows companies to develop a Perfect Client avatar to help determine a businesses ideal customer candidate.
Some of the questions to help develop your Perfect Client avatar could be as follows:
- What are your perfect client’s demographics? (Age range, gender, financial and marital status, etc…)
- Is your perfect client highly engaged on social media and if so, which social media platforms are used the most?
- What are the largest obstacles that stand in your perfect client’s way of getting the results they want?
- What are some of the pain points experienced by your perfect client when interacting with other businesses?
- What is your perfect client’s greatest worry or fear whether now or in the future?
- What qualities are most important to your perfect client, from a user experience perspective, when engaging with a business?
Having the answer to these questions can help businesses interact with clients on a more personal level and help gain their trust. This can ultimately make them more receptive to purchasing the product or service being offered by your company.
Following the basic laws of human nature, if you interact with someone who takes the time to learn about you and your situation, whether it is good or bad, you automatically feel a connection to this individual and would be more willing to engage with them further whether from a social or business perspective. Developing a Perfect Client avatar can give any company a decided advantage over their competition when it comes to attracting and engaging with customers on a more beneficial and profitable level.
Understanding Lifetime Value (LTV)
Lightning Local can assist businesses with determining the LTV of a client relationship. In short, this can help establish an estimate of how much revenue a customer can represent to a business over the life of a customer relationship. This is an important metric for businesses to understand as they try to gauge cost efficiencies of obtaining new clients and supporting them throughout the business relationship.
Knowing how to calculate this customer metric will allow companies to retain profitable clients, increase profits from less valuable customers, and forecast which clients may start to generate sizable profits in the future.
Social Media Engagement
Social media is a digital platform whose power can’t be denied when it comes to the chance at successfully advertising a company’s products or services. There are millions of users that operate within this network, which translates into a large volume of potential customers for a business.
Consulting with Lightning Local for assistance on social media engagement can provide businesses with a detailed snapshot of their client base, including what social media channels are used most often by their clients. This offers critical insight for businesses to help determine which social media networks would have the greatest impact when attempting to advertise their products.
For the younger clientele, Instagram and TikTok may be the social media platforms of choice, while Facebook and LinkedIn may be geared towards the older client generation.
Bottom line is Lightning Local can assist with finding the optimum combination of social media networks to help advertise your business and grow your client base.