Lightning Local SEO Strategy: The Complete Summary

Workers for Google employ web crawlers to examine and index pages in order for them to be ranked in the search results. According to Google, every website is ranked according to its importance and usefulness to the person who is currently viewing it. Then, using an algorithm that takes these factors into consideration, Google displays them on a search results page.

To put it another way, if your website appears higher in the search results for a particular inquiry, Google believes that you are the most relevant and authoritative response to that specific question.

They respond to specific search requests, which are made up of words and phrases, by providing relevant results. Google’s artificial intelligence is also capable of determining what each individual is attempting to communicate, so it examines each question as a whole rather than simply the words that people use.

What kind of SEO strategy do you need?

Google updates the way they rank web pages on a regular basis. Minor adjustments are made on a daily basis, and we receive a major algorithmic upgrade approximately every three months. We can’t forecast what will happen in the future, but we can anticipate when an update will be released based on data collected in the past.

Google only ranks a website highly if it believes it is a worthwhile destination for users to visit. It loads in a short period. It is primarily concerned with how the end-user will feel. Moreover, there are certain factors that Google can notice that increase their likelihood of trusting you. As a result, our primary goal with an SEO strategy is to begin and maintain trust in the eyes of Google.

There are expenditures associated with it that are directly related to it. However, this is not the sole benefit of this strategy. It is irrelevant what type of business or specialty you are in.

Publishing relevant content:

Improved search engine rankings are the most crucial thing you can do to boost your website’s visibility, and there is no better way to do so than by creating high-quality content.

Creating high-quality content that is suited to your target audience will improve the amount of traffic to your site, which will increase the authority and relevancy of your site.

Create a website that others will want to link to:

Your website should have a lot of helpful content, be free of biases, and assist visitors in learning more about anything they’re interested in. This helps you in obtaining links from other websites that will benefit your search engine optimization efforts.

By including relevant links in your content, you can increase the impact and credibility of your message. If you don’t want to use “click here” links, type the name of the location you’re going to instead.

Always use descriptive links to accompany keywords. While this helps search engine optimization, it also gives value to your readers, including those with disabilities or who use screen readers, as a result of your efforts.


Metadata, or information about the content of a page, can be added to each page on your website by placing a space between the head tags. If you have a CMS site that was created by the UMC web team, this information will already have been filled in for you by the UMC web team. In spite of this, you should keep an eye on your metadata as time goes on.

Alt tags:

Alt tags, also known as alternative text descriptions, should always be used to explain your images and videos on the internet. They aid in the discovery of your page by search engines, which is vital for users who use text-only browsers or screen readers to access your content.


The content of a page is more significant for search engine rankings than the URL, title, or headings of that page. When you write a page, you should frequently use your keyword phrase. Once or twice in the introduction and conclusion paragraphs, as well as two to four times throughout the rest of the content, is recommended. Take the initiative and be a leader.

Make sure to make links to significant sources and additional information strategically, both on your organization’s main website and on other websites that are beneficial to your visitors.

You’ve probably noticed how much pride we take in our work. Search engines such as Google do the same thing. Ensure that your website’s material is continually current, as this is a solid indication of its relevance. Every so often (such as once a semester), go over your content and make any adjustments that may be needed.

However, as a general guideline, no matter what kind of business you’re in, you’ll need to put in the time and effort to improve the areas listed above. Having said that, I always advise individuals to begin with the most straightforward task at hand, which is typically updating the content on their website. In this scenario, it is critical for both Google and the user to understand what they are talking about before proceeding.

The final words:

Check out this video to discover more about how Google determines which websites appear first on its search results pages and how they do so. With that, we also discussed how you might alter those criteria in order to have your website appear higher in search results when people look for businesses similar to yours.

Given that Google always engages in “catch me if you can” games with website owners, it’s fair to argue that they always act in this manner with website owners. Web admins are eager to get an advantage since being at the top of Google’s search results might result in millions of dollars in revenue.

People who work in search engine optimization have come up with a plethora of strategies to attempt and get their website to appear higher in the search results. But fortunately, Google is putting in significant effort to prevent this from occurring and is trying to maintain as much neutrality as possible. We, the end-users, will have an easier time navigating the service due to this.