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Internet Marketing- also known as Digital Marketing- is the employment of the internet to promote a business and its products and services. It involves the use of online tools that help drive traffic, generate leads, and boost sales. Internet Marketing is an umbrella term that covers a wide range of digital channels used for marketing purposes.

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Beverly Hills Internet Marketing

With the global market an intensely competitive environment, marketing plays a key role in helping a business survive.

However, the traditional market alone is not sufficient enough to give a company the kind of exposure it needs to be able to compete at the global level.

To be able to reach the target market in the most effective manner possible today, it is of the essence to make use of the internet- the place where just about everyone in the world tends to be all the time. This is where internet marketing comes in.

Lightning Local have mastered the art and strategies of digital marketing. We have a team of experts who will get the job done for you. We have helped many businesses in Beverly Hills join the internet marketing space and look forward to working with you, as well.

Internet Marketing services include:

  • Search Engine Optimization
  • Web Design
  • Digital Marketing

Beverly Hills Internet Marketing Experts

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Regardless of the nature and type of your Beverly Hills business, if you do not have a digital component in your marketing strategy, then you will struggle to compete and survive in the intensely competitive global market of today. Why? Simply because the internet is where a business's customers are...and if it isn't targeting them where they are, then it will quickly lose ground to its tech-savvy competitors. It really is as simple as that.

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INTERNET MARKETING

Lightning Local Internet Marketing FAQs

There are several advantages of Internet Marketing. We take a lot at some of the most important ones:

  • Cost-effective: Internet Marketing is a low-cost operation- particularly when compared with its traditional counterpart such as ads in newspapers, magazines, etc. Additionally, communication with customers is also much more affordable. Online communication such as email is much cheaper than traditional channels such as printed brochures or mailed newsletters.
  • Easy Connection to A Global Market: Internet Marketing allows a business to connect with its target market all over the world- and that too with just a click. Informing customers about your brand and product has never been this easy...and it has never been easier for customers to know about a business and buy from it.
  • Demographic Targeting: With Internet Marketing, a business can specifically target its customers based on demography. Its marketing strategies can be targeted to specific areas or they can be customized according to different regions to make it more personal and relevant to each target audience it has.
  • Around-the-clock Marketing: Unlike traditional marketing, which is dependent on office hours, internet marketing is a 24/7 affair. Additionally, with the Internet Marketing campaign, a business will not have to worry about a time difference and the reachability of its message.
  • Diversified and Personalized Marketing: Internet Marketing allows for a variety of marketing strategies to be used to deliver more effective results. Also, the fact that data is much easier to collect off of internet marketing, a business is much more capable of identifying its consumer needs and requirements and personalizing its marketing campaign accordingly.

As mentioned, Internet Marketing includes a wide range of digital marketing strategies. We take a look at some of the most popular ones:

  • Search Engine Optimization (SEO): SEO is the process of optimizing a website through various means- off-page, on-page, and technical- to improve its organic ranking in search engines.
  • Search Engine Marketing (SEM): SEM is the process of using paid search results to drive traffic to the website. In this case, the business actually makes a payment to ensure it ranks high on the search engine's results.
  • Content Marketing: This relates to the creation and distribution of valuable, relevant information about the business, its products, and services, to its customers. Said communication can happen via blogs, podcasts, videos, social media posts, and more.
  • Social Media Marketing: This involves the use of social media platforms and other websites to promote the business and strengthen its connection with customers. Social Media Marketing is not so much about driving sales as it is about creating brand awareness and developing brand loyalty.
  • Email Marketing: Email Marketing is one of the most cost-effective methods of internet marketing and it is particularly valuable in targeting specific demographics.

Your customers are already on the internet. They are spending time connecting with their loved ones, looking for entertainment or something to inform them. And you can meet these customers from where they are already. And this is what Lightning Local will do for you. We will put your business on the channels that give you results at all times. 

Typically, the most effective marketing strategies are ones that combine digital and traditional elements to create a seamless plan of attack. As long as a business ensures that it has clear, consistent marketing goals across the board and its internet and traditional marketing strategies are geared towards achieving the same objectives, then there is no reason why the two can't work in harmony and deliver unprecedented success.

Considering the fact that almost all aspects of internet marketing can be measured, its effectiveness would be quite easy to determine, which allows for a business to modify and improve its internet marketing strategy to make it more effective and successful. And this is in contrast to the traditional marketing strategies, which are not as easy to measure and improve upon.

If you have decided to hire an agency for the purpose of Internet Marketing, then there are several reasons why you should hire us for the job:

  • We are experienced: We have been in the business of digital marketing for a while now and have been delivering successful strategies for clients in Beverly Hills for a long time. Our rich experience makes us capable of dealing with projects of all kinds regardless of their scale and complexity. It also means we are better equipped at dealing with all kinds of marketing challenges that may crop up for a business.
  • We have some of the best professionals working for us: Our team of experts is committed and qualified to deliver the highest quality of service. Our digital marketing team is comprised of professionals, who are, each of them, the best at what they do. What's more, our dedicated team of SEO experts, works to deliver the most effective SEO approach for each and every digital strategy it is a part of.
  • You are our priority: As qualified as we are, our aim is not to prove our superiority when designing your internet marketing strategy. In fact, our priority is to focus on what your business needs are and the nature of the market you are operating in, and what the best approach will be for it. Based on your needs, market conditions, and what your competitors are doing, we work on developing an internet marketing strategy that is customized to delivering the best results for your business specifically.
  • Positive customer reviews: Our plethora of positive online customer reviews is a testament to the quality of our service and to the professionalism of our team.

DIGITAL MARKETING

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